Articles on political campaign strategy for fundraising, social media and more.
How many votes do you need to win a local election? In its most simple form, the winning formula is: Expected Vote x .50 + 1 vote = Minimum Votes to Win (50%) Expected Vote x .52 = Comfortable Margin of Victory (52%) That’s the quick and dirty... Read More
There are many New Year’s resolutions that people make but few people follow through with. If you are running for office this year, here are some resolutions you might want to keep. Put together a solid political campaign plan. Today’s... Read More
Campaign advertising has always been a powerful tool for politicians. Marketing for politicians provides an effective way to get their message across to voters. Winning campaigns use a combination of traditional media, print, and digital marketing.... Read More
COVID-19 and social distancing practices caused a huge shift to online campaigning. More candidates than ever are having to learn the ins and outs of digital marketing. We see that some of our clients are overwhelmed or confused by the options... Read More
It’s true. A single vote can change the course of a local election – or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King... Read More
The following is a cross-post from OnlineCandidateResources.com, our memberships site that provides strategies and ideas for online campaigning. Although we discuss political microsites in our training modules, we’re going to go into a little... Read More
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