Political IP Targeting

Directly Reach Voter Households Online

IP Targeting shown on phone

Revolutionize Your Voter Outreach with IP Targeting

Looking to enhance your campaign’s impact? Introducing IP targeting – a powerful digital advertising strategy that lets you directly reach voters at the household level using their internet protocol (IP) addresses. It’s like digital direct mail, but with a personalized touch that resonates with individual households.

Why IP Targeting?

Connect with Voters on Your Terms: Say goodbye to generic messaging. With IP targeting, you can deliver your message when and where you want.

Maximize Your Budget: No more wasting resources on mass advertising. IP targeting allows you to efficiently allocate your campaign budget, reaching the voters who matter most to your success.

How It Works

IP targeting ads are displayed through major ad networks across millions of websites. Your banners will appear on news sites, email portals, and popular web destinations, reaching voters on all their devices – laptops, tablets, and smartphones.

Reinforce Your Branding

Increase the exposure of your campaign. Deliver online display ads directly to targeted voter addresses.


Improve Your Mailings

Combine digital ads with your direct mail. An integrated approach increases your messaging and overall exposure.

Get Out The Vote

IP targeting encourages voter turnout. Send targeted ads to voters as part of your GOTV efforts.

IP Targeting Calculator

Get a price quote and target information.

How Does IP Targeting Work?

Your targeted display ads are displayed through online advertising networks. Your banners appear on news sites, email portals and other popular sites across the web. Voters and supporters see your ads on all the devices in the household, including laptops, tablets, and smartphones. This is a powerful way to ensure that your message reaches your target audience, no matter how they are accessing the internet.

When to Use IP Targeting

IP targeting is highly effective during various stages of your campaign:

  •  Before a primary: Make a strong impression early on.
  • Start of early voting: Engage voters right from the beginning.
  • Voting deadlines: Remind voters to cast their ballots in time.
  • Get Out The Vote (GOTV) efforts: Encourage voter turnout and support.

Precision Targeting Made Easy

We handle everything for you! Just provide us with your voter address list, and we’ll take care of the rest. Our expert team will design your banner advertisements and run them at the dates you choose, offering discounted volume rates. (See the calculator above.)

Target Households with Precision

IP targeting uses the physical addresses you are trying to reach. Use your own donor or voter lists to target by location, party, voting history and more. Reach Democrats, Republicans and independents with your online messaging – and for less than the cost of a print mailing.

Win with Direct Digital Advertising

Avoid the inefficiency of traditional advertising. IP targeting ensures your message reaches potential voters who are most likely to support your campaign, saving you time and resources. This lets you get the right message in front of the right voters at the right time.

It’s Easier Than You Think

Curious about how IP targeting can elevate your political campaign? Reach out to us for a free consultation! We are here to answer any questions and help you get started.

Don’t miss this election-changing opportunity! Upgrade your voter outreach strategy with IP targeting today. Get in touch for a free quote and unleash the full potential of your campaign.

IP Targeting Ad Examples

Sample ads shown do not constitute endorsement. We make the ad creatives in a variet of sizes for desktop and mobile ad sizes. See FAQs below.

Frequently Asked Questions

What does IP Targeting do?

Think of IP Targeting as digital direct mail that improves your visibility. Through a unique series of technologies, you can precisely target voter households online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an general area. IP Targeting uses physical addresses and matches them to with their Internet Service Provider (ISP) and individual IP addresses to target those specific households. Your digital ads reach exact targets rather than blanketing an area. Hundreds of political candidates across the country use this technology every election cycle.

How is IP Target Advertising different than PPC?

When advertising a political campaign, PPC or Pay Per Click advertising relies on a user searching for a specific keyword or phrase. PPC ads are placed on above the search results, with the hope that the searcher will click on the ad. IP Targeting delivers digital ads to a predetermined audience. The user doesn’t need to be searching for you – or even visit your website – to see your ads.

When is the best time to run IP targeting for a political campaign?

IP targeting campaigns are typically run at the start of early voting. The second time is the run up to election day. Generally, IP ads are run:

  • Before a primary
  • At the start of early voting
  • Just before a major mail drop
  • Before a candidate canvasses to become more recognized by residents
  • As part of a get out the vote effort.
How many impressions should I run?

For most political campaign ads, we recommend a minimum of 20 ads per target over a week. Higher impression levels get more attention. They also tend to get more clicks, as most people will only respond to an ad (with a click) after they have seen it repeatedly. Remember, political IP targeting is about exposure, rather than product or sales targeting.

How long do the ads run?

That is up to you. Generally, for campaigns, you’ll run an ad campaign for a week or two-week period. You can multiple campaigns. For example, some candidates run an IP campaign at the start of early voting, and again in the run-up to election day.

Who should I target for my advertising?

As a general strategy, most campaigns will use segment of their voter list, usually narrowed down by voting history, age and/or location. For more ideas, see our article, IP Targeting Strategies for Political Campaigns.

Where will my ads appear?

Ads are placed with major online advertising networks that cover over 1,000,000 websites and include 30-50 billion advertising impressions per day. Popular sites where your ads can appear include Fox News, MSN, CNN, and Yahoo!

Can I control who sees my ads?

Absolutely! The primary benefit of the IP Targeting platform is that your ads are targeted to specific households with laser-like accuracy. Your banner ads can appear on desktop and mobile devices.

What sort of reporting is provided?

We provide reports that include impressions served, clicks and click-through rate (CTR). Additionally, we set up a tracking link in your ad for your own website analytics.

What kind of click rate can I expect?

We promote IP targeting as an exposure method, not as a web traffic tool. Even without clicks, thousands of ad impressions increase your overall exposure to voters. Industry standard click through rate (CTR) for display advertising is around .05%. Political ads run a bit lower at .04% CTR. We find IP targeting campaigns typically have a 3-4 times greater CTR because the audience is more specifically targeted. 

Can I use my own voter list, membership or prospect list?

Yes – the technology can be applied to any list of physical addresses. If you have purchased a list from a broker or other source – you need to check on any restrictions on the use of that data. We use client-provided data and, as part of our advertising agreement, requires an acknowledgement that you have the rights to use any list you provide.

What about IP targeting for Donations?

Unless you have a very targeted list of existing donors, we do not recommend IP targeting to solicit political donations. Best practice is to combine IP and a physical mailing to reinforce the messaging.

Do the online ads go to everyone on the list I give you?

We can typically match anywhere from 50% – 95% of the physical addresses you provide. The more recent the list, the better the matching. At the start of the process, we’ll run a match rate and let you know how many targets we can reach.

Can you create the ads for me? (Yes)

Yes, for each IP political ad campaign, we will create a series of ads in sizes suitable for desktop and mobile devices. We design them to stand out and get attention. This means incorporating your logo, website colors, a candidate photo, along with an appropriate required disclaimer.

What ad sizes are used?

Creatives should be within the following dimensions (below). We recommend a creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it may limit the inventory available.

  • 300×250 (pixels)
  • 336 x 280 (pixels)
  • 728×90 (pixels)
  • 320×50 (pixels)
  • 120×600 (pixels)
  • 160×600 (pixels)
  • 300×600 (pixels)

Is there a setup fee for this service?
Do I have to be an Online Candidate website client to use this service?

This service is open to ALL campaigns. You do NOT have to be an Online Candidate website client for our IP Targeting or Video Promo Design Services.

Do you provide IP Targeting services for businesses?

Absolutely! We provide IP targeting for all types of businesses. In fact, we can even offer more targeting options, such as new mover targeting. Contact us for more details or visit DaleyPWS.com for information on business IP marketing services.

How can I get more information or get started?

Download our IP Targeting Guide for Political Campaigns. If you are interested in learning more about how IP targeting can benefit your political campaign, please don’t hesitate to reach out to us. We would be happy to provide you with a free consultation and answer any questions you may have.