Launching a political campaign, be it for federal, state, or local office, requires a strategic roadmap. Start by identifying your core values, the unique needs of your constituency, and a clear plan for addressing those needs. You should also assess... Read More
Local political campaigns need to reach fewer voters and typically campaign for a shorter period than state or congressional campaigns. But that does not make local campaigning any easier for the candidates or their supporters. In many ways, if you are... Read More
One of the largest obstacles that political campaigns face is raising initial funds for the race. It’s hard to start a campaign without money, but it’s also hard to raise money without spending some. Mailers cost money. Holding in-person... Read More
Fundraising might not be fun for political candidates, but it’s a necessity. People can win elections on a shoestring budget, but that’s the exception. Typically, the candidate that can raise and spend the most money tends to win. The cost of... Read More
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