If you are running for local office, consider creating a Google account for your political campaign. You may already have your own Gmail account, but creating a new Google account for your campaign will help separate your personal activities. Many... Read More
Have you noticed more and more political campaign ads on your news and email websites? Ever wonder how they get there?
They are called display ads. Large campaigns use them. But they can also be part of your own political campaign strategy to reach... Read More
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More
Paid placement is the quickest way to put your local campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for. The way PPC works is that you pay each time... Read More
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