When we started Online Candidate, potential clients would sometimes ask, “Tell me why I need a website.”
Back in the early 2000s, that was a legitimate question. Presidential candidates had been online since... Read More
In any political campaign, the aim is to persuade the public to vote for the candidate by delivering a persuasive message.
Developing an effective political message can mean the difference between victory and defeat. A solid strategy can help shape the... Read More
Here’s a reminder to make sure that you have the proper rights and permission for anything you use for your political campaign. The Internet makes it easy to lift language or text from other sources without attribution – and makes it just... Read More
Whether you are aiming for city council, Congress, or even President of the United States, one of the first questions that any candidate is asked is, “Why are you running for office?”
It’s not an easy question.
Believe it or not, many... Read More
Though they are sometimes used interchangeably, there are substantial differences between a campaign slogan, a campaign message, and a campaign platform.
A campaign slogan is a short phrase that concisely summarizes the campaign’s position on an... Read More