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Category: IP Targeting

Learn more about household IP targeting strategies and how you can use it in your own political campaign to directly reach voters.



Digital Direct Mail Despite The Restrictions

Are you ready? August primaries are here. The fall election season is right around the corner. With Covid cases on the rise, social distancing restrictions are ramping up in many areas nationwide. This will impact how candidates and volunteers can... Read More

Political IP Targeting Strategies for Your Campaign

With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of advertising that... Read More

9 Tips For More Effective Political Banner Ads

Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More

When To Use IP Targeting for Your Political Campaign

IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households. That means registered Democrats,... Read More