Putting together an effective campaign team is crucial for any political candidate. It doesn’t matter if you are running for local city council or US Congress; no candidate can do it alone. A solid campaign team allows for a division of labor and the... Read More
How many votes do you need to win a local election? In its most simple form, the winning formula is: Expected Vote x .50 + 1 vote = Minimum Votes to Win (50%) Expected Vote x .52 = Comfortable Margin of Victory (52%) That’s the quick and dirty... Read More
As Election Day draws near, it’s time to give a final push to your supporters. An effective Get Out The Vote (GOTV) strategy can make a difference. While your campaign ramps up its direct mail, phone and in-person efforts, don’t forget... Read More
It’s true. A single vote can change the course of a local election – or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King... Read More
First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work. Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of... Read More
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