Planning a political campaign can be both exciting and challenging. One of the first questions you’re likely to ask is, “How much money do I need?”
That answer, unfortunately, is: “It depends.”
Every candidate must develop... Read More
Political candidates face many challenges. One of the first and largest obstacles to any race is raising enough money to become a viable candidate.
This article offers vital guidance for successful political campaign fundraising, including strategies... Read More
Online campaigning has evolved over the past decade. So has the spend on political digital marketing.
Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much... Read More
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