Online political campaigning has evolved over the last decade. While strategies have become more sophisticated, the campaign website has remained the hub of the online campaign. It takes time and effort to build support. If you think putting up a... Read More
Would you make a campaign stump speech to a crowd, then stop 90% of the way through, drop the mic, and just walk off the stage? Would you send a print piece detailing half your campaign on one side but then leave the other side blank? Of course you... Read More
Even though there is plenty of good information about politics and online marketing, a lot of bad ideas persist. Here are some truly bad assumptions about political campaigning. Some are misconceptions about online marketing, while other assumptions... Read More
When voters search your name on the internet, what do they find? Are the results good, harmful, or just random? Whatever the case may be, as a political candidate, you can take control over search engine results and minimize or even eliminate... Read More
What’s worse than a candidate not having a campaign website? It’s having a website that no one can find. Search engine optimization (SEO) is a way of creating your content to make your site more attractive to search engines and helping it... Read More
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