As a political candidate, what is your purpose for putting your political campaign online? Is it to get the most number of ‘Likes’ to your Facebook page? Is it to get a larger number of Twitter followers than you opponent? Is it to get your... Read More
As voting day nears, don’t become complacent! Make that final push for a campaign contribution. The key at this point in time is to make your last fundraising appeal specific, and make let the donors know that the money will be used for a... Read More
Signature files are a simple way to promote your campaign through email. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are. Your... Read More
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, but the local media and individual campaign supporters require a more personal touch. The typical types of... Read More
This post is several years old now, but the lessons are still relevant as primary and general election season heats up. Even as far back as 2007, decoy election websites were coming into play… Today, this bag of tricks now includes a collection... Read More
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