Trust. It can be hard to gain and very easy to lose. Here are five reasons why voters might not trust your online campaign – and they have nothing to do with your existing online reputation… Poor Grammar and Spelling If your website, press... Read More
There is a lot of advice about planning and running your first fundraising event. Conventional wisdom is that your initial fundraising event will provide the seed money to get things started, including starting your online presence. That’s not... Read More
While billions are raised for US Presidential campaign, If you are a state or local candidate, odds are your election won’t reach those numbers. However, even small campaigns can still raise significant money with a smart, aggressive... Read More
The ultimate goal of any political campaign – local, state or federal – is to get people to the voting booth and cast a ballot. It’s a simple idea that it cannot be emphasized enough. It’s not about fundraising, it’s not... Read More
A landing page on your campaign website is simply a page where visitors are redirected from a particular traffic source. This can include campaign emails, social media posts, PPC ads and so on. If you want to get more from your online promotional... Read More
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