Tag: campaign writing


Campaign Writing Can Make or Break a Vote

First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work. Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of... Read More

In Which Tense Should You Write Your Website Copy?

We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content that ranks and... Read More

Best Practices When Linking to News Stories

Are you making the most of what is written about you or your political opponent? During a political campaign, there will be news coverage of the candidates. How you handle that coverage can help both your website visitors and your campaign’s... Read More