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Category: Campaign Writing

Learn about political writing and content strategy for your campaign website and print material. Effective communication is the cornerstone for any successful election.



Campaign Writing Can Make or Break a Vote

First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work. Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of... Read More

Best Practices When Linking to News Stories

Are you making the most of what is written about you or your political opponent? During a political campaign, there will be news coverage of the candidates. How you handle that coverage can help both your website visitors and your campaign’s... Read More

How To Use Authoritative Linking for Your Campaign

The content of your political campaign website always appears stronger when it’s backed up by credible sources. Credible online sources include newspaper websites, magazine sites, large organizations and prominent think tanks. When writing about... Read More

Online Writing Tips For Local Campaigns

The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the... Read More