Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More
Letters are a powerful way to influence public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to local newspapers and publications to help shape the issues and... Read More
Local political campaigns often have a limited marketing budget. Every dollar counts. With the shifting media landscape, the reach and influence of expensive television advertising is in decline. Fortunately, there are cost-effective ways for... Read More
You probably don’t need to reach as many households as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In... Read More
Online campaigning has evolved over the past decade. So has the spend on political digital marketing. Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much... Read More
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