Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More
Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local... Read More
IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households. That means registered Democrats,... Read More
Running for office can be arduous, exhausting and frustrating…if you don’t know how to run a local political campaign. And we know that running for office, particularly if it’s your first time, can be overwhelming. But, it doesn’t have to be. ... Read More
Q: My political campaign is very small, it will be over fairly soon, and our voter turnout is low. Do I really need to bother with online campaigning? A: Absolutely. In fact, online campaigning can more important for smaller, local elections. Using the... Read More
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