Articles on political campaign strategy and tips.
Campaign websites are important for candidates to communicate with voters and spread their message. But there are many ways a website can go wrong and turn off voters. Here are some common mistakes that can make a campaign website lose credibility.... Read More
Most political campaign websites include a photograph of the candidate in the site header. It’s usually a head shot along with a logo and usually some sort of background image symbolically related to the location. Often when we get a head shot in... Read More
Even though there is plenty of good information about politics and online marketing, a lot of bad ideas persist. Here are some truly bad assumptions about political campaigning. Some are misconceptions about online marketing, while other assumptions... Read More
Here’s a reminder to make sure that you have the proper rights and permission for anything you use for your political campaign. The Internet makes it easy to lift language or text from other sources without attribution – and makes it just... Read More
Planning on setting up a political Facebook page? For new and experienced politicians, Facebook provides a powerful way to connect with and engage with supporters and voters. For some political candidates, social media is a whole new world. They may... Read More
The election is over. As a candidate, you’ve either won or lost. All the advertising has ended, the final bills are paid, and the signage comes down. But don’t forget the campaign website – it’s still out there! Here are some... Read More
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