Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local... Read More
If you plan to perform digital online advertising this election season, be prepared for new changes in transparency and disclosure.
Digital advertising is growth industry. According to the Campaign Legal Center, $1.4 billion dollars were spent on... Read More
As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you’ll think that you will need a deep and extensive online operation.
Truth is, many... Read More
Here are common assumptions that can cause problems for political campaigns. These issues can apply to those who already have campaign websites or are looking to start one.
Assumption 1: You don’t need a campaign website.
More and more, with the... Read More
Campaigning online is no simple task, especially for political campaigns and non-profit organizations with limited means. However, focusing your efforts and cultivating followers on specific platforms can pay off come Election Day.
Politicians use... Read More
“Everybody’s on Facebook. I can just run my online campaign through my Facebook Page.”
We’ve heard that idea before. But as online strategies go, it’s not a good one.
Bottom line: Running a political campaign through... Read More