Checklists are powerful tools in campaigns. Checklists turn completely green volunteers into competent workers. Checklists ensure quality and help staff manage themselves instead of using precious resources managing employees. The opportunities to use... Read More
Are you planning to spruce up your campaign website with a dash of local flavor, like your state flag or a municipal emblem? Well, hold on, because you might be stepping on a legal landmine without even knowing it. It’s possible that the state... Read More
So, why are you running for local office? It’s astonishing how many candidates don’t have a well thought out, succinct answer prepared for that question. Oh, they usually think they have an answer but when put to the test, they don’t.... Read More
The ultimate goal of any political campaign – local, state or federal – is to get people to the voting booth and cast a ballot. It’s a simple idea that it cannot be emphasized enough. It’s not about fundraising, it’s not... Read More
Are you making the most of what is written about you or your political opponent? During a political campaign, there will be news coverage of the candidates. How you handle that coverage can help both your website visitors and your campaign’s... Read More
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