The Beginners Guide To Creating a Candidate Website
Want to make a website for your political campaign, but wondering where to start? Today, the hub for every political organization is the candidate’s campaign website. The first presidential websites were launched in 1996. But it took almost two... Read More
Creating a Political Campaign Swipe File
In marketing, a swipe file is a collection of excellent sales letters and materials that provide an easy reference for ideas for creative projects. Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You... Read More
How Much Should Your Political Campaign Budget For Digital?
Online campaigning has evolved over the past decade. So has the spend on political digital marketing. Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much... Read More
Choosing a Political Campaign CMS
Most websites these days use some sort of Content Management System (CMS). A CMS is a tool that facilitates the process of creating, posting, organizing, and managing site content. For any CMS there exists a balance between functionality and ease of... Read More
Are You Prepared For The New Political Ad Changes?
As promised, big changes have appeared in the political online advertising realm. To provide greater transparency and to curb foreign influence over elections, several online services are instituting changes. Some have already gone into effect, with... Read More
9 Tips For More Effective Political Banner Ads
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More
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