Articles on political campaign strategy and tips.
How many votes do you need to win a local election? In its most simple form, the winning formula is: Expected Vote x .50 + 1 vote = Minimum Votes to Win (50%) Expected Vote x .52 = Comfortable Margin of Victory (52%) That’s the quick and dirty... Read More
What’s in a name? If you are running for office, it should be consistency. For example, if you are appearing on the ballot as “John Quincy Smith”, don’t promote yourself as “John Smith” or “John Q.... Read More
If you think there’s too much government in the United States, you may be on to something. There are over 90,000 government units in the US, with over $3.4 trillion spent annually on direct expenditures for state and local governments. From... Read More
Twitter (now called ‘X’, but we are still calling it Twitter for now.) is a social messaging tool that presents great opportunities for political candidates to create branding, exposure and word-of-mouth advertising. It’s easy to set... Read More
Would you make a campaign stump speech to a crowd, then stop 90% of the way through, drop the mic, and just walk off the stage? Would you send a print piece detailing half your campaign on one side but then leave the other side blank? Of course you... Read More
If you are running for local office, consider creating a Google account for your political campaign. You may already have your own Gmail account, but creating a new Google account for your campaign will help separate your personal activities. Many... Read More
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