The old KISS principle means keep it simple, stupid. It basically means that things work best if things are kept simple rather than complicated. The principle works in design. It works in systems. And the KISS principle works in politics. A winning... Read More
There are many, many mistakes that candidates make during the course of a political campaign. It often has to do with something a candidate says or does in public. Since we deal with the online aspects of campaigning, we’ll stick to mistakes that... Read More
Letters are a powerful way to influence public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to local newspapers and publications to help shape the issues and... Read More
At first glance, these items seem obvious, but you would be surprised at how often simple yet important information is left out of campaign websites. Here is a short list of critical text that should always be included when building out your political... Read More
What should I write for my campaign website? This is a question that often comes up when we get a new campaign website client. Sometimes the candidate has just started their campaign and has not prepared their content ahead of time. The candidate may... Read More
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