“Everybody’s on Facebook. I can just run my online campaign through my Facebook Page.” We’ve heard that idea before. But as online strategies go, it’s not a good one. Bottom line: Running a political campaign through... Read More
Trust. It can be hard to gain and very easy to lose. Here are five reasons why voters might not trust your online campaign – and they have nothing to do with your existing online reputation… Poor Grammar and Spelling If your website, press... Read More
Think before you post. One of the most dangerous consequences of online campaigning is that anything and everything can be scrutinized. From offline speeches that are uploaded to YouTube to even the most banal social media posts, everything is fair... Read More
More and more politicians are finding themselves in hot water for things they say or do online. But it doesn’t have to be this way. With a little knowledge, foresight and attention, any political candidate can create and maintain a positive... Read More
Many political candidates only start thinking about how they are portrayed online after they begin their run for office. What many fail to realize is that you (or others that share your name) already exist online. When voters type in your name into... Read More
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