The Most Important Call You Will Ever Make
Would you make a campaign stump speech to a crowd, then stop 90% of the way through, drop the mic, and just walk off the stage? Would you send a print piece detailing half your campaign on one side but then leave the other side blank? Of course you... Read More
7 Reasons Why Your Political Campaign Needs A Google Account
If you are running for local office, consider creating a Google account for your political campaign. You may already have your own Gmail account, but creating a new Google account for your campaign will help separate your personal activities. Many... Read More
9 Proven Social Media Strategies for Political Campaigns
Social media has changed the way politicians communicate with voters. Candidates can interact with voters on a more personal level, which has helped them connect and build trust. Through videos, images, and posts, campaigns can use social media to make... Read More
7 Ways to Ruin a Campaign Website
Campaign websites are important for candidates to communicate with voters and spread their message. But there are many ways a website can go wrong and turn off voters. Here are some common mistakes that can make a campaign website lose credibility.... Read More
Developing Strong Messaging for Your Political Campaign
In any political campaign, the aim is to persuade the public to vote for the candidate by delivering a persuasive message. Developing an effective political message can mean the difference between victory and defeat. A solid strategy can help shape the... Read More
How Much Should You Doctor Your Candidate Head Shots?
Most political campaign websites include a photograph of the candidate in the site header. It’s usually a head shot along with a logo and usually some sort of background image symbolically related to the location. Often when we get a head shot in... Read More
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