Articles on political campaign strategy and tips.
It doesn’t matter if you are part of the establishment or a complete outsider, every political campaign needs a brand in order to effectively communicate with voters. Today, this is more than just a logo, colors and a slogan. Your... Read More
Being attacked during a campaign is a given for virtually all political candidates. By knowing your own strengths and weaknesses, you can prepare yourself for these attacks. This allows you to respond quickly and confidently. Done properly, you have an... Read More
“Everybody’s on Facebook. I can just run my online campaign through my Facebook Page.” We’ve heard that idea before. But as online strategies go, it’s not a good one. Bottom line: Running a political campaign through... Read More
Q: My political campaign is very small, it will be over fairly soon, and our voter turnout is low. Do I really need to bother with online campaigning? A: Absolutely. In fact, online campaigning can more important for smaller, local elections. Using the... Read More
Coming up with campaign slogan isn’t too hard. The real work comes when it’s time to come up with a political platform to attract voters. Fortunately, like everything else, the problem can be solved with computers! We just put together a... Read More
There is a lot of advice about planning and running your first fundraising event. Conventional wisdom is that your initial fundraising event will provide the seed money to get things started, including starting your online presence. That’s not... Read More
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