There are more options than every for political candidates to reach voters and constituents. Learn about online political advertising and digital marketing strategies. Find out more about pay per click, social media ads, IP targeting and SMS texting.
Online Candidate is pleased to announce that it has updated its selection of downloadable political brochure templates to assist local political campaigns in creating and self-publishing attractive campaign materials. Canva brochure templates for... Read More
One online ‘dirty trick’ that is perfectly acceptable is to link to outside content about your opponent using the opponent’s name as the link text. For example: <a href=”https://www.localnewspaper.com/article/... Read More
A while back we ran a social media survey just to see where political campaigns stood on using social media. As it turns out, even small campaigns are reaching a level of online sophistication that was unheard of just a few years ago. As a caveat, we... Read More
Retargeting is a form of online advertising that allows you to serve ads to people who have visited your campaign website. A staple of big brands and small companies alike, retargeting is a powerful way to stay in touch with people who have... Read More
No matter the changes or trends in politics, yard signs were and still remain a mainstay of political campaigning. We’ve written about signage several times over the years. For newer readers who may have missed some posts, you’ll find them... Read More
Link shortening services are a great way to reduce a long URL to a nice, short one. While these services have been around for quite a while, they’ve become very popular with the rise of Twitter and Facebook. While link shortening works well for... Read More
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